Mayo Report: 2013-05 Trades

John Mayo and Chris Marshall of the Collected Comic Library podcast discuss the sales estimates for the top 300 graphic novels and collected editions for May 2013.

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2 thoughts on “Mayo Report: 2013-05 Trades

  1. While AT and MLP are popular with kids, I believe the core audience buying those books is teens and young adults. It’s not the usual superhero comics crowd, but instead the Tumblr-DeviantArt-4chan crowd.

    MLP, for example, is the only show on 4chan with its own board, doing ~25k posts/day in the offseason and with multiple comics threads for every new issue. And MLP is consistently Reddit’s most active single-show board when it’s in season; currently it’s #2 behind Game of Thrones even though it’s been out of season for 4 months. That ain’t kids.

    The lesson I’d draw is to make comics for any animated show with a sizeable internet fandom, because viral effects are now strong enough to promote it. Therefore, Archer, Gravity Falls, and Bob’s Burgers would all be good candidates if they didn’t have owners that would probably complicate things. IDW is going to push a little bit by doing Powerpuff Girls and Samurai Jack reboots in a few months. Those franchises don’t have supporting shows anymore, but are still popular around 4chan and such. It’ll be interesting to see how they do.

  2. Er… and sorry for double posting, but if you’re going to SDCC in a few weeks, look up some AT and MLP cosplays on Google image search. You may find that support for these franchises is present at a much higher level among the classic geek fanbase than you realize.

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